Jobs demonstrated a prototype of the iTunes Store, Ames was impressed. Yes, yes, that s exactly what we ve been waiting for, he said. He agreed that Warner Music would sign up, and he offered to help enlist other ISC Certification music companies. Jobs flew east to show the service to other Time Warner execs. He sat in front of ISC Certification it exam a Mac like a kid with a ISC Certification toy, Vidich recalled. Unlike any other CEO, he was totally.engaged with the product. Ames and Jobs began to hammer out the details of the iTunes Store, including the number of times a track could be put on different devices and how the copy protection system would work. They soon were in agreement and set out to corral other music labels. Herding Cats The key player to enlist was Doug Morris, head of the Universal Music Group. His domain included must have artists such as U2, Eminem, and Mariah Carey, as well as powerful labels such as Motown and Interscope Geffen A M. Morris was eager to talk. More than any other mogul, he was upset about piracy and fed up with the caliber of the technology people at the music companies. It was like the Wild West, Morris recalled.